Group B Research Project

Group B members: please put your notes related to the various aspects of the project in the appropriate sections below.  Please cite and the references in APA format at the bottom of the page.  I have also created a Group B Draft Paper page where we can start to organize our ideas and work toward a final draft.

Notes

How businesses are using the tools

How and why the tools serve a purpose

Strengths and weaknesses of the tools

Important: how the tools are integrated into various settings. Design? Accident? Serendipity?

How businesses can use the tools, or a tool, going forward.

How tools can be integrated into a business culture

The nature of support for tools’ use

How businesses can use the tools, or a tool, going forward.

Refereces 

Helene Notes

Per Emails w/ Kirk:  JPMorgan Chase Bank

Ideas:  Former WAMU customers that opted for emails - embedded video similar to Barack Obama's campaign emails?

Ustream.tv - allows comments during transmission.

(Sidenote - mission for video? JPMorgan Chase Bank has recently opened office across the U.S. to meet with homeowners whose home loans were done through WAMU and are 30 days past due to work out modification agreements).  Using video to get this message out/communicate with customers is a great idea for numerous reasons:

Establishes JPM, an east coast biz, on the west coast

Promotes JPM as a business who will help prevent customers from losing their homes.

Kirk: Cool idea, but is it really good to bring up and "east" versus "west" kind of jibe?  Or does it even make any sense now since we are a whole collective in the world?  And how do we incorporate the Web 2.0 angle?  How about creating some mashups?  We could mash up JPM bank failure statistics against JPM wins, showing how JPM measures up to other alternatives.  If you do the reasoning for people, they don't have to work it out.  They just have to tune in -- or as we say, #followfriday.